EXAMPLE Hydration drinks

Category: Business
Voting
Description

This is not a real project to attract funding.

This is an example for creators of how to present their project.

 


 

 

HALO: on a mission to inspire the world to hydrate better. As stated by Sir Andy Murray, “I’m excited for you to discover more about the world of HALO Hydration, and hope to have you join #teamhalo.”

Company Highlights

  • After launching powder products in June 2021, HALO gained traction at Walmart, launching in approximately 1,400 Walmart stores in 49 states
  • Based on initial traction at Walmart, company estimates year 1 HALO revenue at $1M
  • Notable investors and ambassadors include 3x Grand Slam Champion Sir Andy Murray, Patrick Mouratoglou (Serena Williams' coach for 10 years), and international soccer player Emerson Palmieri
  • HALO products are already available in the US, the UK, and the EU
  • Founder & CEO, Anshuman Vohra, is a serial entrepreneur with a successful exit of his prior company (some of the same team members are involved in Halo), chairman, Rob Soni, is a distinguished venture capitalist with a track record of early investments and successful exits

What is HALO?

HALO is a premium hydration products company focused on the next generation of healthy hydration. In June 2021, we launched our “HALO On-The-Go”, a hydration powder filled with electrolytes, minerals, and vitamins and 10x less sugar than the leading brand! 

What's the problem?

Consumers have been on a war against sugar and have therefore become more interested in 'reading the label' to see what products are really composed of. COVID has accelerated the public interest in 'health-conscious' food and beverages which is where we come in.

HALO's solution

Given the tailwinds detailed above, HALO has curated a beverage with health being of paramount importance. HALO has combined a high concentration of vitamins, minerals and electrolytes with a pinch of sugar to enable the body to optimize hydration whilst also boosting immunity. On the logistics side, the powdered delivery mechanism makes storage and shipping significantly easier, and we believe this is the future of the category.

Traction

After we created the product, HALO was chosen to be stocked at Walmart.HALO is now across approximately 1,400 Walmart stores in 49 states, seeing great rotation, and we believe we are likely to do more than $1M in our first full year of business. We are now pitching Target, Walgreens, Vitamin Shoppe and CVS. 

 

Fundraising Description

Round type: Voting

Round size: 1 000 000 USDT

Minimum investment: 10 USDT

Target Minimum:700 000 USDT

All financial information you can find in the attached documents.

 

Founders and Officers

Anshuman Vohra - FOUNDER & CEO

Anshuman started his career on Wall Street as an investment banker at JP Morgan. He then began his entrepreneurial career in the spirits industry where he Founded BULLDOG London Dry Gin. He grew BULLDOG to be the 4th largest premium gin in the world, available in 95 countries, and selling ~2M bottles annually. BULLDOG was then acquired by Campari in 2017 for $70M. With a desire for more success, Anshuman saw an opportunity in the hydration space and began his second venture, launching HALO Hydration where he is the Founder and CEO. HALO is a next generation hydration company, backed by Sir Andy Murray and other luminaries. 

Market Landscape

The healthy hydration space has seen increased activity over the last few years, with two significant transactions (Liquid IV and Nuun). This puts the market size of powdered beverages at around $10 billion. We are one of the "low sugar, high performance" player in the category (aiming to be what RXBAR was to protein bars) and we use successful, global athletes and celebrities to help market our products. We believe we're able to differentiate ourselves substantially by our taste, and our brand. We believe a strong brand can be a crucial factor for a potential exit opportunity.

Europe is trailing the US in this space - given our footprint already in the UK, and with the ambassadors/investors on board #TeamHALO, we feel we're in a great place to attack the European market with the goal of becoming the sector leader.

Compared to our competitors, we believe our biggest differentiating factor is taste - consumers who try HALO say it tastes incredible!

Compared to sector leader Liquid IV, we have 10x less sugar per serving, and 10x more Vitamin C than they do, and consumers love our flavor profile.

With our retail footprint ever expanding, our goal is that HALO's COGS will keep reducing, earning more margin as we grow the company.

We aim to target a community of users that is both male and female, who exercise at least 2/3 times per week, like to look good and feel good but not at the expense of enjoying themselves. They're often rushed and are looking for on-the-go, looking for convenient items to enhance their lives and make their day-to-day life easier.

Our portability, sustainability (shipping powders are much more carbon-friendly than shipping beverages), longer shelf life, and the fact we don't need to be refrigerated, is a huge advantage to consumers who need to pack for the day ahead, or want something on-the-go.

 

This is not a real project to attract funding.

This is an example for creators of how to present their project.

 

Description

This is not a real project to attract funding.

This is an example for creators of how to present their project.

 


 

 

HALO: on a mission to inspire the world to hydrate better. As stated by Sir Andy Murray, “I’m excited for you to discover more about the world of HALO Hydration, and hope to have you join #teamhalo.”

Company Highlights

  • After launching powder products in June 2021, HALO gained traction at Walmart, launching in approximately 1,400 Walmart stores in 49 states
  • Based on initial traction at Walmart, company estimates year 1 HALO revenue at $1M
  • Notable investors and ambassadors include 3x Grand Slam Champion Sir Andy Murray, Patrick Mouratoglou (Serena Williams' coach for 10 years), and international soccer player Emerson Palmieri
  • HALO products are already available in the US, the UK, and the EU
  • Founder & CEO, Anshuman Vohra, is a serial entrepreneur with a successful exit of his prior company (some of the same team members are involved in Halo), chairman, Rob Soni, is a distinguished venture capitalist with a track record of early investments and successful exits

What is HALO?

HALO is a premium hydration products company focused on the next generation of healthy hydration. In June 2021, we launched our “HALO On-The-Go”, a hydration powder filled with electrolytes, minerals, and vitamins and 10x less sugar than the leading brand! 

What's the problem?

Consumers have been on a war against sugar and have therefore become more interested in 'reading the label' to see what products are really composed of. COVID has accelerated the public interest in 'health-conscious' food and beverages which is where we come in.

HALO's solution

Given the tailwinds detailed above, HALO has curated a beverage with health being of paramount importance. HALO has combined a high concentration of vitamins, minerals and electrolytes with a pinch of sugar to enable the body to optimize hydration whilst also boosting immunity. On the logistics side, the powdered delivery mechanism makes storage and shipping significantly easier, and we believe this is the future of the category.

Traction

After we created the product, HALO was chosen to be stocked at Walmart.HALO is now across approximately 1,400 Walmart stores in 49 states, seeing great rotation, and we believe we are likely to do more than $1M in our first full year of business. We are now pitching Target, Walgreens, Vitamin Shoppe and CVS. 

 

Fundraising Description

Round type: Voting

Round size: 1 000 000 USDT

Minimum investment: 10 USDT

Target Minimum:700 000 USDT

All financial information you can find in the attached documents.

 

Founders and Officers

Anshuman Vohra - FOUNDER & CEO

Anshuman started his career on Wall Street as an investment banker at JP Morgan. He then began his entrepreneurial career in the spirits industry where he Founded BULLDOG London Dry Gin. He grew BULLDOG to be the 4th largest premium gin in the world, available in 95 countries, and selling ~2M bottles annually. BULLDOG was then acquired by Campari in 2017 for $70M. With a desire for more success, Anshuman saw an opportunity in the hydration space and began his second venture, launching HALO Hydration where he is the Founder and CEO. HALO is a next generation hydration company, backed by Sir Andy Murray and other luminaries. 

Market Landscape

The healthy hydration space has seen increased activity over the last few years, with two significant transactions (Liquid IV and Nuun). This puts the market size of powdered beverages at around $10 billion. We are one of the "low sugar, high performance" player in the category (aiming to be what RXBAR was to protein bars) and we use successful, global athletes and celebrities to help market our products. We believe we're able to differentiate ourselves substantially by our taste, and our brand. We believe a strong brand can be a crucial factor for a potential exit opportunity.

Europe is trailing the US in this space - given our footprint already in the UK, and with the ambassadors/investors on board #TeamHALO, we feel we're in a great place to attack the European market with the goal of becoming the sector leader.

Compared to our competitors, we believe our biggest differentiating factor is taste - consumers who try HALO say it tastes incredible!

Compared to sector leader Liquid IV, we have 10x less sugar per serving, and 10x more Vitamin C than they do, and consumers love our flavor profile.

With our retail footprint ever expanding, our goal is that HALO's COGS will keep reducing, earning more margin as we grow the company.

We aim to target a community of users that is both male and female, who exercise at least 2/3 times per week, like to look good and feel good but not at the expense of enjoying themselves. They're often rushed and are looking for on-the-go, looking for convenient items to enhance their lives and make their day-to-day life easier.

Our portability, sustainability (shipping powders are much more carbon-friendly than shipping beverages), longer shelf life, and the fact we don't need to be refrigerated, is a huge advantage to consumers who need to pack for the day ahead, or want something on-the-go.

 

This is not a real project to attract funding.

This is an example for creators of how to present their project.

 

Status: Voting
Raised capital 1 000 000
1
Investors
1
8/22/2022
8/22/2023
Terms: 365 Day
325 days to go

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